My Qualifications

As a tenured Product Expert for Amazon’s styling service, Personal Shopper by Prime Wardrobe, I curated product assortments for 3000 and counting women’s and men’s customers with head to toe looks tailored to their personal style. I utilized trend forecasting, data analysis and retail expertise to shop the Amazon Fashion storefront and curate looks. While the service has been discontinued during Amazon’s layoffs, I was able to initiate sales growth as a top 20% performing Expert in KPIs for sales and customer relationship satisfaction. The pride and joy of my almost four years on this team was delighting customers by bringing a human touch to big tech, and retail styling expertise to the masses.

About Styling for Personal Shopper by Prime Wardrobe

Are you familiar with Stitch Fix’s styling service? This was Amazon’s version. Personal Shopper customers took a quiz about their style, size and wardrobe needs to create a profile. I curated personalized looks for customers based on their profile, sent to them on a bi-monthly, monthly, or quarterly basis.

Looks included full outfits with a cohesive color palette and coordinating shoes and accessories. Each hand-picked customer collection included a note written by me with personalized styling advise on how to style the pieces I chose for them. Amazon’s Leadership Principle of Customer Obsession reigned supreme — the customer’s preferences for style, fit, price, color, and print were paramount in product curation. The focus was on pairing back new items to previous customer purchases to curate a growing wardrobe they enjoyed wearing. It was also important to utilize core essentials and top-selling pieces with seasonal trend items to create a well-rounded collection that supported both customer and business needs.

My Product Expert Team Contributions

I was hired as one of the original launch team experts for Personal Shopper, while it was a confidential project in beta-testing phase. At the time, our scrappy start-up team was comprised of less than 20 retail Product Experts like myself who were brought on to shape the styling strategy and customer experience of Amazon Fashion’s newest program.

Here, I established best practices including outfitting techniques and color palette curation to improve team processes, and increase both sales and customer satisfaction. I also created and presented a Color Theory training from my education at SCAD and experience working with Pantone swatches at Nordstrom, to educate peers and new hires on how to style outfits with color cohesion. As a Training Ambassador and QC, I ensured our seasonal styling strategies aligned cross-functionally across Amazon Fashion by editing team outfit curations. My trend forecasting and data analysis skills were very important to this role. I analyzed product performance data and market trends to create monthly trend decks with successful products to boost individual and team sales. And as a top performing stylist, I coached peers on customer-focused styling strategies.

I also worked to improve our styling service platform to better support our customers. As a hand-selected member of the 2020 Kaizen project team, I was tasked with getting to the root cause of and propose solutions to customer pain points. To do so, my team of three and I analyzed qualitative and quantitative data (anecdotal customer feedback) to uncover issues, like the lack of updated survey trend selections and lack of style diversity in imagery at the time. I wrote a doc using this data to propose UX and content improvements (such as updated survey questions and imagery) to business, merchant, and software development teams for solution implementation. Leadership then took action by removing outdated trend-based questions and imagery from the survey so that customers were receiving up to date information, a win for both our Kaizen and broader teams!

Portfolio Examples

My styling work for Amazon, specifically personalized customer outfitting and notes involving customer data are confidential and cannot be shared externally as per company policy. However, here are some styling samples from the decks I created for team inspiration and example.

Additional Styling and Product Assortment Portfolio Examples

Check out my mood board page to see more of my creative process, including explorations in color, textiles and outfitting.

As a published Editor for FUTURE LYNN, a growing woman’s fashion, beauty and lifestyle platform, I wrote an article on personal styling. “Stories from my closet: dressing for joy” features a few of my favorite outfits and the tales of how I came to own them. This piece was nostalgic and inspiring to create, as it reminded me of the personal connection I have to fashion, the power of clothing to hold memories, and new ways for me to style old finds. I was the writer, stylist, model, and photographer for the project.

Read more below!