Street Style South: The Trend Forecasting Agency        

For the corporate identity of Street Style South, I wanted a minimal design that combined the city of Atlanta and modernity. Trend forecasting is always looking towards the future of design so a minimal, modern look is key.

The ‘onliness’ of the company is that it’s the premiere trend forecasting agency in Atlanta. This is highlighted by referencing iconic buildings such as the AT&T Pencil building, the SunTrust Plaza and the Westin Peachtree Plaza Hotel. The modern and minimal aspect comes into play with the skyline rendered in a pared-down way using only a continuous line. The type gives a digital feel with a little bit of edge, just like the aesthetic showcased in Street Style South. The color scheme is black and white to keep it simple.

All in all, the identity speaks to Street Style South — it’s modern and very Atlanta.